Saunders is a manufacturer of fine aluminum products that has been in business for over 70 years. Through the process of updating Saunders overall graphical image, I reintroduced the “S” mark into their corporate identity. Along with the Saunders name, the “S” is a significant mark and part of the history of the company. The new “S” is a streamlined version of the original that was created by the founder’s son Joe Saunders.